Posters are a common way to present results of a statistical analysis, program evaluation, or other project at professional conferences. Often, researchers fail to recognize the unique nature of the format, which is a hybrid of a published paper and an oral presentation. This methods note demonstrates how to design research posters to convey study objectives, methods, findings, and implications effectively to varied professional audiences.
A review of existing literature on research communication and poster design is used to identify and demonstrate important considerations for poster content and layout. Guidelines on how to write about statistical methods, results, and statistical significance are illustrated with samples of ineffective writing annotated to point out weaknesses, accompanied by concrete examples and explanations of improved presentation. A comparison of the content and format of papers, speeches, and posters is also provided.
Each component of a research poster about a quantitative analysis should be adapted to the audience and format, with complex statistical results translated into simplified charts, tables, and bulleted text to convey findings as part of a clear, focused story line.
Effective research posters should be designed around two or three key findings with accompanying handouts and narrative description to supply additional technical detail and encourage dialog with poster viewers.
Keywords: Communication, poster, conference presentation
An assortment of posters is a common way to present research results to viewers at a professional conference. Too often, however, researchers treat posters as poor cousins to oral presentations or published papers, failing to recognize the opportunity to convey their findings while interacting with individual viewers. By neglecting to adapt detailed paragraphs and statistical tables into text bullets and charts, they make it harder for their audience to quickly grasp the key points of the poster. By simply posting pages from the paper, they risk having people merely skim their work while standing in the conference hall. By failing to devise narrative descriptions of their poster, they overlook the chance to learn from conversations with their audience.
Even researchers who adapt their paper into a well-designed poster often forget to address the range of substantive and statistical training of their viewers. This step is essential for those presenting to nonresearchers but also pertains when addressing interdisciplinary research audiences. Studies of policymakers (DiFranza and the Staff of the Advocacy Institute 1996; Sorian and Baugh 2002) have demonstrated the importance of making it readily apparent how research findings apply to real-world issues rather than imposing on readers to translate statistical findings themselves.
This methods note is intended to help researchers avoid such pitfalls as they create posters for professional conferences. The first section describes objectives of research posters. The second shows how to describe statistical results to viewers with varied levels of statistical training, and the third provides guidelines on the contents and organization of the poster. Later sections address how to prepare a narrative and handouts to accompany a research poster. Because researchers often present the same results as published research papers, spoken conference presentations, and posters, Appendix A compares similarities and differences in the content, format, and audience interaction of these three modes of presenting research results. Although the focus of this note is on presentation of quantitative research results, many of the guidelines about how to prepare and present posters apply equally well to qualitative studies.
WHAT IS A RESEARCH POSTER?
Preparing a poster involves not only creating pages to be mounted in a conference hall, but also writing an associated narrative and handouts, and anticipating the questions you are likely to encounter during the session. Each of these elements should be adapted to the audience, which may include people with different levels of familiarity with your topic and methods (Nelson et al. 2002; Beilenson 2004). For example, the annual meeting of the American Public Health Association draws academics who conduct complex statistical analyses along with practitioners, program planners, policymakers, and journalists who typically do not.
Posters are a hybrid form—more detailed than a speech but less than a paper, more interactive than either (Appendix A). In a speech, you (the presenter) determine the focus of the presentation, but in a poster session, the viewers drive that focus. Different people will ask about different facets of your research. Some might do policy work or research on a similar topic or with related data or methods. Others will have ideas about how to apply or extend your work, raising new questions or suggesting different contrasts, ways of classifying data, or presenting results. Beilenson (2004) describes the experience of giving a poster as a dialogue between you and your viewers.
By the end of an active poster session, you may have learned as much from your viewers as they have from you, especially if the topic, methods, or audience are new to you. For instance, at David Snowdon's first poster presentation on educational attainment and longevity using data from The Nun Study, another researcher returned several times to talk with Snowdon, eventually suggesting that he extend his research to focus on Alzheimer's disease, which led to an important new direction in his research (Snowdon 2001). In addition, presenting a poster provides excellent practice in explaining quickly and clearly why your project is important and what your findings mean—a useful skill to apply when revising a speech or paper on the same topic.
WRITING FOR A VARIED PROFESSIONAL AUDIENCE
Audiences at professional conferences vary considerably in their substantive and methodological backgrounds. Some will be experts on your topic but not your methods, some will be experts on your methods but not your topic, and most will fall somewhere in between. In addition, advances in research methods imply that even researchers who received cutting-edge methodological training 10 or 20 years ago might not be conversant with the latest approaches. As you design your poster, provide enough background on both the topic and the methods to convey the purpose, findings, and implications of your research to the expected range of readers.
Telling a Simple, Clear Story
Write so your audience can understand why your work is of interest to them, providing them with a clear take-home message that they can grasp in the few minutes they will spend at your poster. Experts in communications and poster design recommend planning your poster around two to three key points that you want your audience to walk away with, then designing the title, charts, and text to emphasize those points (Briscoe 1996; Nelson et al. 2002; Beilenson 2004). Start by introducing the two or three key questions you have decided will be the focus of your poster, and then provide a brief overview of data and methods before presenting the evidence to answer those questions. Close with a summary of your findings and their implications for research and policy.
A 2001 survey of government policymakers showed that they prefer summaries of research to be written so they can immediately see how the findings relate to issues currently facing their constituencies, without wading through a formal research paper (Sorian and Baugh 2002). Complaints that surfaced about many research reports included that they were “too long, dense, or detailed,” or “too theoretical, technical, or jargony.” On average, respondents said they read only about a quarter of the research material they receive for detail, skim about half of it, and never get to the rest.
To ensure that your poster is one viewers will read, understand, and remember, present your analyses to match the issues and questions of concern to them, rather than making readers translate your statistical results to fit their interests (DiFranza and the Staff of the Advocacy Institute 1996; Nelson et al. 2002). Often, their questions will affect how you code your data, specify your model, or design your intervention and evaluation, so plan ahead by familiarizing yourself with your audience's interests and likely applications of your study findings. In an academic journal article, you might report parameter estimates and standard errors for each independent variable in your regression model. In the poster version, emphasize findings for specific program design features, demographic, or geographic groups, using straightforward means of presenting effect size and statistical significance; see “Describing Numeric Patterns and Contrasts” and “Presenting Statistical Test Results” below.
The following sections offer guidelines on how to present statistical findings on posters, accompanied by examples of “poor” and “better” descriptions—samples of ineffective writing annotated to point out weaknesses, accompanied by concrete examples and explanations of improved presentation. These ideas are illustrated with results from a multilevel analysis of disenrollment from the State Children's Health Insurance Program (SCHIP; Phillips et al. 2004). I chose that paper to show how to prepare a poster about a sophisticated quantitative analysis of a topic of interest to HSR readers, and because I was a collaborator in that study, which was presented in the three formats compared here—as a paper, a speech, and a poster.
Explaining Statistical Methods
Beilenson (2004) and Briscoe (1996) suggest keeping your description of data and methods brief, providing enough information for viewers to follow the story line and evaluate your approach. Avoid cluttering the poster with too much technical detail or obscuring key findings with excessive jargon. For readers interested in additional methodological information, provide a handout and a citation to the pertinent research paper.
As you write about statistical methods or other technical issues, relate them to the specific concepts you study. Provide synonyms for technical and statistical terminology, remembering that many conferences of interest to policy researchers draw people from a range of disciplines. Even with a quantitatively sophisticated audience, don't assume that people will know the equivalent vocabulary used in other fields. A few years ago, the journal Medical Care published an article whose sole purpose was to compare statistical terminology across various disciplines involved in health services research so that people could understand one another (Maciejewski et al. 2002). After you define the term you plan to use, mention the synonyms from the various fields represented in your audience.
Consider whether acronyms are necessary on your poster. Avoid them if they are not familiar to the field or would be used only once or twice on your poster. If you use acronyms, spell them out at first usage, even those that are common in health services research such as “HEDIS®”(Health Plan Employer Data and Information Set) or “HLM”(hierarchical linear model).
Poor: “We use logistic regression and a discrete-time hazards specification to assess relative hazards of SCHIP disenrollment, with plan level as our key independent variable.”
Comment: Terms like “discrete-time hazards specification” may be confusing to readers without training in those methods, which are relatively new on the scene. Also the meaning of “SCHIP” or “plan level” may be unfamiliar to some readers unless defined earlier on the poster.
Better: “Chances of disenrollment from the State Children's Health Insurance Program (SCHIP) vary by amount of time enrolled, so we used hazards models (also known as event history analysis or survival analysis) to correct for those differences when estimating disenrollment patterns for SCHIP plans for different income levels.”
Comment: This version clarifies the terms and concepts, naming the statistical method and its synonyms, and providing a sense of why this type of analysis is needed.
To explain a statistical method or assumption, paraphrase technical terms and illustrate how the analytic approach applies to your particular research question and data:
Poor: “The data structure can be formulated as a two-level hierarchical linear model, with families (the level-1 unit of analysis) nested within counties (the level-2 unit of analysis).”
Comment: Although this description would be fine for readers used to working with this type of statistical model, those who aren't conversant with those methods may be confused by terminology such as “level-1” and “unit of analysis.”
Better: “The data have a hierarchical (or multilevel) structure, with families clustered within counties.”
Comment: By replacing “nested” with the more familiar “clustered,” identifying the specific concepts for the two levels of analysis, and mentioning that “hierarchical” and “multilevel” refer to the same type of analytic structure, this description relates the generic class of statistical model to this particular study.
Presenting Results with Charts
Charts are often the preferred way to convey numeric patterns, quickly revealing the relative sizes of groups, comparative levels of some outcome, or directions of trends (Briscoe 1996; Tufte 2001; Nelson et al. 2002). As Beilenson puts it, “let your figures do the talking,” reducing the need for long text descriptions or complex tables with lots of tiny numbers. For example, create a pie chart to present sample composition, use a simple bar chart to show how the dependent variable varies across subgroups, or use line charts or clustered bar charts to illustrate the net effects of nonlinear specifications or interactions among independent variables (Miller 2005). Charts that include confidence intervals around point estimates are a quick and effective way to present effect size, direction, and statistical significance. For multivariate analyses, consider presenting only the results for the main variables of interest, listing the other variables in the model in a footnote and including complex statistical tables in a handout.
Provide each chart with a title (in large type) that explains the topic of that chart. A rhetorical question or summary of the main finding can be very effective. Accompany each chart with a few annotations that succinctly describe the patterns in that chart. Although each chart page should be self-explanatory, be judicious: Tufte (2001) cautions against encumbering your charts with too much “nondata ink”—excessive labeling or superfluous features such as arrows and labels on individual data points. Strive for a balance between guiding your readers through the findings and maintaining a clean, uncluttered poster. Use chart types that are familiar to your expected audience. Finally, remember that you can flesh out descriptions of charts and tables in your script rather than including all the details on the poster itself; see “Narrative to Accompany a Poster.”
Describing Numeric Patterns and Contrasts
As you describe patterns or numeric contrasts, whether from simple calculations or complex statistical models, explain both the direction and magnitude of the association. Incorporate the concepts under study and the units of measurement rather than simply reporting coefficients (β's) (Friedman 1990; Miller 2005).
Poor: “Number of enrolled children in the family is correlated with disenrollment.”
Comment: Neither the direction nor the size of the association is apparent.
Poor [version #2]: “The log-hazard of disenrollment for one-child families was 0.316.”
Comment: Most readers find it easier to assess the size and direction from hazards ratios (a form of relative risk) instead of log-hazards (log-relative risks, the β's from a hazards model).
Better: “Families with only one child enrolled in the program were about 1.4 times as likely as larger families to disenroll.”
Comment: This version explains the association between number of children and disenrollment without requiring viewers to exponentiate the log-hazard in their heads to assess the size and direction of that association. It also explicitly identifies the group against which one-child families are compared in the model.
Presenting Statistical Test Results
On your poster, use an approach to presenting statistical significance that keeps the focus on your results, not on the arithmetic needed to conduct inferential statistical tests. Replace standard errors or test statistics with confidence intervals, p-values, or symbols, or use formatting such as boldface, italics, or a contrasting color to denote statistically significant findings (Davis 1997; Miller 2005). Include the detailed statistical results in handouts for later perusal.
To illustrate these recommendations, Figures 1 and 2 demonstrate how to divide results from a complex, multilevel model across several poster pages, using charts and bullets in lieu of the detailed statistical table from the scientific paper (Table 1; Phillips et al. 2004). Following experts' advice to focus on one or two key points, these charts emphasize the findings from the final model (Model 5) rather than also discussing each of the fixed- and random-effects specifications from the paper.
Presenting Complex Statistical Results Graphically
Text Summary of Additional Statistical Results
Multilevel Discrete-Time Hazards Models of Disenrollment from SCHIP, New Jersey, January 1998–April 2000
Figure 1 uses a chart (also from the paper) to present the net effects of a complicated set of interactions between two family-level traits (race and SCHIP plan) and a cross-level interaction between race of the family and county physician racial composition. The title is a rhetorical question that identifies the issue addressed in the chart, and the annotations explain the pattern. The chart version substantially reduces the amount of time viewers need to understand the main take-home point, averting the need to mentally sum and exponentiate several coefficients from the table.
Figure 2 uses bulleted text to summarize other key results from the model, translating log-relative hazards into hazards ratios and interpreting them with minimal reliance on jargon. The results for family race, SCHIP plan, and county physician racial composition are not repeated in Figure 2, averting the common problem of interpreting main effect coefficients and interaction coefficients without reference to one another.
Alternatively, replace the text summary shown in Figure 2 with Table 2—a simplified version of Table 1 which presents only the results for Model 5, replaces log-relative hazards with hazards ratios, reports associated confidence intervals in lieu of standard errors, and uses boldface to denote statistical significance. (On a color slide, use a contrasting color in lieu of bold.)
Relative Risks of SCHIP Disenrollment for Other* Family and County Characteristics, New Jersey, January 1998–April 2000
CONTENTS AND ORGANIZATION OF A POSTER
Research posters are organized like scientific papers, with separate pages devoted to the objectives and background, data and methods, results, and conclusions (Briscoe 1996). Readers view the posters at their own pace and at close range; thus you can include more detail than in slides for a speech (see Appendix A for a detailed comparison of content and format of papers, speeches, and posters). Don't simply post pages from the scientific paper, which are far too text-heavy for a poster. Adapt them, replacing long paragraphs and complex tables with bulleted text, charts, and simple tables (Briscoe 1996; Beilenson 2004). Fink (1995) provides useful guidelines for writing text bullets to convey research results. Use presentation software such as PowerPoint to create your pages or adapt them from related slides, facilitating good page layout with generous type size, bullets, and page titles. Such software also makes it easy to create matching handouts (see “Handouts”).
The “W's” (who, what, when, where, why) are an effective way to organize the elements of a poster.
In the introductory section, describe what you are studying, why it is important, and how your analysis will add to the existing literature in the field.
In the data and methods section of a statistical analysis, list when, where, who, and how the data were collected, how many cases were involved, and how the data were analyzed. For other types of interventions or program evaluations, list who, when, where, and how many, along with how the project was implemented and assessed.
In the results section, present what you found.
In the conclusion, return to what you found and how it can be used to inform programs or policies related to the issue.
Number and Layout of Pages
To determine how many pages you have to work with, find out the dimensions of your assigned space. A 4′ × 8′ bulletin board accommodates the equivalent of about twenty 8.5″ × 11″ pages, but be selective—no poster can capture the full detail of a large series of multivariate models. A trifold presentation board (3′ high by 4′ wide) will hold roughly a dozen pages, organized into three panels (Appendix B). Breaking the arrangement into vertical sections allows viewers to read each section standing in one place while following the conventions of reading left-to-right and top-to-bottom (Briscoe 1996).
At the top of the poster, put an informative title in a large, readable type size. On a 4′ × 8′ bulletin board, there should also be room for an institutional logo.
Except on small posters, include a one-page abstract or brief summary of your project (see “What We Learned” in Figure 3 and Appendix C). This will give prospective readers an overview of your work and help them decide whether to read the full poster, so take the time to write an accurate, enticing summary.
Suggested Layout for a 4′ × 8′ poster.
In the left-hand panel, set the stage for the research question, conveying why the topic is of policy interest, summarizing major empirical or theoretical work on related topics, and stating your hypotheses or project aims, and explaining how your work fills in gaps in previous analyses.
In the middle panel, briefly describe your data source, variables, and methods, then present results in tables or charts accompanied by text annotations. Diagrams, maps, and photographs are very effective for conveying issues difficult to capture succinctly in words (Miller 2005), and to help readers envision the context. A schematic diagram of relationships among variables can be useful for illustrating causal order. Likewise, a diagram can be a succinct way to convey timing of different components of a longitudinal study or the nested structure of a multilevel dataset.
In the right-hand panel, summarize your findings and relate them back to the research question or project aims, discuss strengths and limitations of your approach, identify research, practice, or policy implications, and suggest directions for future research.
Figure 3 (adapted from Beilenson 2004) shows a suggested layout for a 4′ × 8′ bulletin board, designed to be created using software such as Pagemaker that generates a single-sheet presentation; Appendix C shows a complete poster version of the Phillips et al. (2004) multilevel analysis of SCHIP disenrollment. If hardware or budget constraints preclude making a single-sheet poster, a similar configuration can be created using standard 8.5″ × 11″ pages in place of the individual tables, charts, or blocks of text shown in Figure 3.
Find out well in advance how the posters are to be mounted so you can bring the appropriate supplies. If the room is set up for table-top presentations, tri-fold poster boards are essential because you won't have anything to attach a flat poster board or pages to. If you have been assigned a bulletin board, bring push-pins or a staple gun.
Regardless of whether you will be mounting your poster at the conference or ahead of time, plan how the pages are to be arranged. Experiment with different page arrangements on a table marked with the dimensions of your overall poster. Once you have a final layout, number the backs of the pages or draw a rough sketch to work from as you arrange the pages on the board. If you must pin pages to a bulletin board at the conference venue, allow ample time to make them level and evenly spaced.
Other Design Considerations
A few other issues to keep in mind as you design your poster. Write a short, specific title that fits in large type size on the title banner of your poster. The title will be potential readers' first glimpse of your poster, so make it inviting and easy to read from a distance—at least 40-point type, ideally larger. Beilenson (2004) advises embedding your key finding in the title so viewers don't have to dig through the abstract or concluding page to understand the purpose and conclusions of your work. A caution: If you report a numeric finding in your title, keep in mind that readers may latch onto it as a “factoid” to summarize your conclusions, so select and phrase it carefully (McDonough 2000).
Use at least 14-point type for the body of the poster text. As Briscoe (1996) points out, “many in your audience have reached the bifocal age” and all of them will read your poster while standing, hence long paragraphs in small type will not be appreciated! Make judicious use of color. Use a clear, white, or pastel for the background, with black or another dark color for most text, and a bright, contrasting shade to emphasize key points or to identify statistically significant results (Davis 1997).
NARRATIVE TO ACCOMPANY A POSTER
Prepare a brief oral synopsis of the purpose, findings, and implications of your work to say to interested parties as they pause to read your poster. Keep it short—a few sentences that highlight what you are studying, a couple of key findings, and why they are important. Design your overview as a “sound byte” that captures your main points in a succinct and compelling fashion (Beilenson 2004). After hearing your introduction, listeners will either nod and move along or comment on some aspect of your work that intrigues them. You can then tailor additional discussion to individual listeners, adjusting the focus and amount of detail to suit their interests. Gesture at the relevant pages as you make each point, stating the purpose of each chart or table and explaining its layout before describing the numeric findings; see Miller (2005) for guidelines on how to explain tables and charts to a live audience. Briscoe (1996) points out that these mini-scripts are opportunities for you to fill in details of your story line, allowing you to keep the pages themselves simple and uncluttered.
Prepare short answers to likely questions about various aspects of your work, such as why it is important from a policy or research perspective, or descriptions of data, methods, and specific results. Think of these as little modules from an overall speech—concise descriptions of particular elements of your study that you can choose among in response to questions that arise. Beilenson (2004) also recommends developing a few questions to ask your viewers, inquiring about their reactions to your findings, ideas for additional questions, or names of others working on the topic.
Practice your poster presentation in front of a test audience acquainted with the interests and statistical proficiency of your expected viewers. Ideally, your critic should not be too familiar with your work: A fresh set of eyes and ears is more likely to identify potential points of confusion than someone who is jaded from working closely with the material while writing the paper or drafting the poster (Beilenson 2004). Ask your reviewer to identify elements that are unclear, flag jargon to be paraphrased or defined, and recommend changes to improve clarity (Miller 2005). Have them critique your oral presentation as well as the contents and layout of the poster.
Prepare handouts to distribute to interested viewers. These can be produced from slides created in presentation software, printed several to a page along with a cover page containing the abstract and your contact information. Or package an executive summary or abstract with a few key tables or charts. Handouts provide access to the more detailed literature review, data and methods, full set of results, and citations without requiring viewers to read all of that information from the poster (Beilenson 2004; Miller 2005). Although you also can bring copies of the complete paper, it is easier on both you and your viewers if you collect business cards or addresses and mail the paper later.
The quality and effectiveness of research posters at professional conferences is often compromised by authors' failure to take into account the unique nature of such presentations. One common error is posting numerous statistical tables and long paragraphs from a research paper—an approach that overwhelms viewers with too much detail for this type of format and presumes familiarity with advanced statistical techniques. Following recommendations from the literature on research communication and poster design, this paper shows how to focus each poster on a few key points, using charts and text bullets to convey results as part of a clear, straightforward story line, and supplementing with handouts and an oral overview.
Another frequent mistake is treating posters as a one-way means of communication. Unlike published papers, poster sessions are live presentations; unlike speeches, they allow for extended conversation with viewers. This note explains how to create an oral synopsis of the project, short modular descriptions of poster elements, and questions to encourage dialog. By following these guidelines, researchers can substantially improve their conference posters as vehicles to disseminate findings to varied research and policy audiences.
CHECKLIST FOR PREPARING AND PRESENTING AN EFFECTIVE RESEARCH POSTERS
Design poster to focus on two or three key points.
Adapt materials to suit expected viewers' knowledge of your topic and methods.
Design questions to meet their interests and expected applications of your work.
Paraphrase descriptions of complex statistical methods.
Spell out acronyms if used.
Replace large detailed tables with charts or small, simplified tables.
Accompany tables or charts with bulleted annotations of major findings.
Describe direction and magnitude of associations.
Use confidence intervals, p-values, symbols, or formatting to denote statistical significance.
Layout and Format
Organize the poster into background, data and methods, results, and study implications.
Divide the material into vertical sections on the poster.
Use at least 14-point type in the body of your poster, at least 40-point for the title.
Rehearse a three to four sentence overview of your research objectives and main findings.
Write short modular descriptions of specific elements of the poster to choose among in response to viewers' questions.
Summary of key studies and gaps in existing literature
Data and methods
Each table, chart, or set of bulleted results
Research, policy, and practice implications
Write a few questions to ask viewers.
Solicit their input on your findings
Develop additional questions for later analysis
Identify other researchers in the field
Prepare handouts to distribute to interested viewers.
Print slides from presentation software, several to a page.
Or package an executive summary or abstract with a few key tables or charts.
Include an abstract and contact information.
I would like to thank Ellen Idler, Julie Phillips, Deborah Carr, Diane (Deedee) Davis, and two anonymous reviewers for helpful comments on earlier drafts of this work.
The following supplementary material for this article is available online:
APPENDIX A.1. Comparison of Research Papers, Presentations, and Posters—Materials and Audience Interaction.
APPENDIX A.2. Comparison of Research Papers, Presentations, and Posters—Contents.
Click here to view.(45K, pdf)
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Articles from Health Services Research are provided here courtesy of Health Research & Educational Trust
This guide presents a strategy for producing poster presentations that encourages clarity as well as creativity, helping you to make the most of your poster design.
Other Useful Guides: Using visual aids, Presenting numerical data and the Designing an academic poster online tutorial.
Posters are often used to share information and are an important part of many conferences, seminars and exhibitions. They may be used to present quite complex material, and so it is important that the information on them is well laid out, legible and attractively presented.
General points about posters
Poster presenters are usually offered a large area to display their material (typically 1m2 or 2m by 1m).
Posters are usually read at a viewing distance of more than one metre. You will need to make sure that your poster is legible and easy to scan at this distance so that your information is understood quickly.
The temptation to fill the space with as much material as possible should be avoided; poster presentations should never be as dense as a printed page.
Many seminar or workshops organisers supply guidelines suggesting suitable typeface styles and sizes, along with conventions for titles and subheadings. Use these to guide your basic poster design.
When making posters it is essential that you give careful consideration to their visual appearance as well as their content.
Methods of making posters
There are two popular approaches to making a poster.
Approach One - One-piece method
The presenter chooses to design the poster in one large piece (Figure 1). The design is prepared using a versatile software application such as Microsoft Powerpoint (see our guide on Using Microsoft PowerPoint for posters). It is designed and produced in A3 or A4 size and is then enlarged at the printout stage.
(Note: producing one-piece posters can take a little while to get used to. Make sure you start working on your first poster in plenty of time. Using a template could save you some time)
Figure 1:One-piece method
Approach Two - Panel method
The allocated poster area is divided up into a number of separate panels (Figure 2). These may consist of different elements such as text, pictures, tables or titles. Standard word-processor or presentation software (e.g.
Figure 2: Panel method
Microsoft Word or Powerpoint is used to prepare the panels which are then mounted onto a background. Laminating the individual elements can improve their appearance and robustness.
Choose the production method that is most appropriate to your needs, abilities and resources. The panel method allows for greater flexibility and can be adapted to changing layouts. The one-piece method can be very eye-catching, making your poster stand out from the rest.
Stages in producing a poster
Step One - Choosing content
The first step is to clarify the task that you have been set and the type of information that you will need to include on your poster. The following questions are useful reminders of the range of factors that you might need to consider before you start writing the text of your poster.
- What is the purpose of your poster - to report findings, present an argument, convince an audience or promote a product?
- Who will be looking at your poster - a specialist audience, the general public, other students?
- What will your audience be looking for - detailed information or a brief summary?
- Where will your poster be displayed - in a busy conference hall or in your department?
- Are there any guidelines governing the content of your poster? These might specify the nature and structure of the material to be displayed (as well as practical issues such as the size of the poster and the size and amount of text to be used).
The answers to these questions will influence the nature and amount of material that you display. If you think that you are including too much information in your display, think about what could be taken out; remember that ‘less’ is often ‘more’ in visual displays.
Step Two - Making a plan
Once you have decided on the content of your poster, you need to consider the way the information should be displayed. A useful starting point is to prepare an outline plan that will help you make the most effective use of the space available to you.
Your overall structure should be clear and logical so that the viewer’s eye naturally follows the flow of information in your display. To help establish a clear sequence of information, think about planning your poster on a grid system as in the diagram on the following page (Figure 3).
Figure 3: Grid systems
As you can see, the grids help break down the large space into convenient sized areas. Also, two main visual sequences become apparent: rows travelling across the page or columns travelling down the page. These natural ‘pathways’ can be used to structure your information in both panel and one-piece poster displays, guiding your reader’s eye through your information in a logical and fluid way.
Using a grid system, try producing a rough sketch of your poster layout working in a reduced scale to get a feel for how you might assemble your information in the final display. Use a pencil and some scrap paper to help you think freely and experiment with different designs.
Developing your poster design
Once you have established a basic layout for your poster, try printing out rough versions of the text and use scissors and glue to move things around. This can be used to experiment with different sequences and spacings and will help you gauge the amount of information needed for an effective display.
Step Three - Preparing your final poster
When you have a fairly good idea of where you want things to go, you can start to prepare your final poster. If you are aware of a few design principles as you prepare your material, you are more likely to achieve good results. Sticking to the following rules will help you produce an effective poster. Once you have more experience of poster production you can become more adventurous.
Once you have written your text, you need to choose how to present it. There are five main variables to consider.
- Font - choose a font that is easy to read at a distance. Most of the standard fonts are fine for this (e.g. Helvetica, Palatino, Times). Avoid mixing too many fonts as this can look messy. Two is often ideal; one for the headings and one for the main text.
- Type size - remember that your poster will be read by someone standing at about a metre away so the text will need to be legible at a distance. Use large type sizes; the following examples are at 24 point and 36 point and can be clearly read at a distance. Titles and headings will need to be larger than your main text. Developing a hierarchy of type sizes can help to differentiate between your main body text and the other text elements in your poster. Keep the number of type sizes to a minimum to avoid over-cluttering your poster. Apply your hierarchy to all aspects of your poster design to ensure consistency.
- Line spacing or 'leading’ - using one and a half or double spacing between lines of text greatly increases the legibility of your poster design.
- Alignment - most word-processing packages give you the option of aligning your text in different ways on the page; the main choices are left, right, centre and justified. Avoid mixing alignments as this can look very awkward. Left aligned is the easiest to read, particularly when using large type.
- Case - text in UPPER CASE can be very difficult to read, even at close distances, and is best avoided.
Colour can add an extra dimension to your poster design, making a poster more attractive and giving you another method of highlighting particular aspects of your information. Choose colours that work well together so that they don’t detract from the information in your display. It is sensible to use a small range of colours so that your poster doesn't look chaotic.
Displaying information on a poster gives you an opportunity to represent your data in an interesting and eye-catching way. Think about how your display can be enhanced through the use of illustrations, tables, charts or photographs. The inclusion of one carefully chosen image can be a very powerful way of drawing people’s attention to your poster. The companion study guide
PRESENTING NUMERCIAL DATA offers advice and guidance on effective ways of
communicating numerical information in your poster presentations.
Step Four - Showing your poster
Poster presentations can take many forms. Sometimes you will be asked to stand next to your poster, talking to people as they browse and answering questions about your work. At other times, your poster will simply need to ‘stand alone’ as part of a general display. It might be useful to think about how you can help an interested reader take information away from your poster: printing off A4 copies of one-piece posters or producing bullet-point summaries of panel posters are very effective ways of sharing your information.
Posters are a highly visual medium and can be a very effective way of communicating information to a wide audience. The challenge is to produce a poster design that is both pleasing to the eye and logical to the mind. Time taken to produce a coherent and creative display can produce stunning results.
The University’s Design Department provide a range of useful services, including:
- help with the design and layout of your poster;
- large format printing for one-piece posters;
- small and large format encapsulation (laminating);
- B&W and colour photocopying and laser printing.
Visit Large Format Posters for more information