Dissertation Topics On Social Media Marketing

A List Of Unique Dissertation Topics About Social Media


Your dissertation is one of the largest papers that you will have to be asked to write throughout your education. It is an important paper that most programs ask that you complete to get your degree. When you are working towards, writing your dissertation, you will realize that one of the hardest parts is deciding what to write it on.


The topic for this paper is so difficult to decide on mostly because it has to be completely unique. You have to make sure that you choose a topic that will add to the overall information on the subject. It is so important that you also choose something that you think is interesting as well because you will have to spend a lot of time researching that topic. Here are some topics to get you started. You may need to narrow down these topics to a specific company, time period, or location.


  • Digital Marketing:
  • use of social media in the appliance industry
  • Pinterest versus Instagram:
  • analyzing the effectiveness of social media
  • Social media’s assistance in criminology
  • Privacy issues:
  • how social media causes serious privacy risks
  • Innovative strategies:
  • using social media to get ahead of your competitors
  • Social advocacy and politics:
  • analysis of laws and regulations
  • Analyzing the uses of several social media sites:
  • which one to choose for current events
  • Marketing via social media:
  • is the word getting out
  • Cultivating a brand:
  • utilizing publishing platforms and networking elements

When you have chosen the topic that you are going to write about, you have to develop a proposal to present to the board. You will have to get your topic approved before you start writing it. In this part of the process you will need to make sure that you prove that you can pull off your paper. That means that you will have to put information in the proposal that lists the sources that you will use in your study and why they will be suitable.


Get an example to help you understand exactly what is expected of you and how you will need to format the paper. It is a great way to know how to go forward. You can use this information to create an outline so that you can focus your efforts. You can cut down on your overall research time by knowing what you are looking for and what you need to take note of.

This article from Marketing Week discusses research on the Future of Marketing. It suggests 5 rules to guide marketers seeking to position their brands for growth and success. And some of the themes from the research have a correlation with some of the concepts emanating from the conceptual framework of my dissertation. For example it suggests that marketing-oriented companies perform better. In another, it suggests that brands must have a purpose and agrees that Marketing’s role has changed. One business leader argues that marketing is ‘no longer about communicating functional benefits. Instead, it must encompass a broader concept of a brand’s role in the world’.

Brand consistency, yet a need to act fast and flexibly to local needs, are identified as key to future marketing success. To tackle this, Coca-Cola promotes uses a ’networked’ marketing model, where responsibility is devolved to local teams and best work is rolled out globally. The article claims that the research shows that ‘there is a clear correlation between the ‘networked’ side of marketing and overall business success’.

All-in-all, an interesting piece of research http://www.marketingweek.co.uk/trends/a-guide-to-brand-survival/4008172.article

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